Privacy Policy

1. Introduction

Aurora Beds ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

By using our website or services, you consent to the collection and use of information in accordance with this policy.

2. Information We Collect

Personal Information

We may collect personal information that you provide to us, including:

• Name and contact information (email address, phone number, postal address)
• Payment information (credit card details, billing address)
• Demographic information (age, gender, preferences)
• Communication preferences
• Product reviews and feedback

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and device information
• Browser type and version
• Pages viewed and time spent on our site
• Referring website information
• Location data (general geographic location)

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Processing and fulfilling your orders
• Providing customer service and support
• Sending you updates about your orders and deliveries
• Improving our products and services
• Personalizing your website experience
• Sending marketing communications (with your consent)
• Complying with legal obligations
• Detecting and preventing fraud

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business (payment processors, delivery services, marketing platforms)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of our business
• Consent: With your explicit consent for specific purposes

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure payment processing systems
• Regular security assessments and updates
• Limited access to personal information by authorized personnel only
• Employee training on data protection practices

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Provide personalized content and advertisements
• Improve website functionality and performance

You can control cookie settings through your browser preferences. However, disabling cookies may affect some website functionality.

7. Your Rights

Under GDPR and other applicable privacy laws, you have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your data to another service provider
• Restriction: Request restriction of processing in certain circumstances
• Objection: Object to processing for marketing purposes
• Withdrawal of Consent: Withdraw consent for data processing where applicable

To exercise these rights, please contact us using the information provided below.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Factors affecting retention periods include:

• The nature of the information collected
• Legal and regulatory requirements
• Business needs and purposes
• Your consent and preferences

9. International Data Transfers

If you are located outside Ireland, please note that your information may be transferred to and processed in Ireland or other countries where we or our service providers operate. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.